Regulations – insurance distribution

You are protected by regulations when you purchase insurance products.

Customer protection in conjunction with advisory services

What does this mean?

Common regulations are in place for insurance distribution in Sweden and other EU countries. These are based on an EU directive, the Insurance Distribution Directive, IDD, which came into force on 1 July 2018. 

The Directive is incorporated into Swedish law through a the law on insurance distribution, which came into force in 2018. The new law replaced the Swedish Insurance Mediation Act. 

The aim of the law is to strengthen customer protection by refining and extending the regulations for pursuing insurance distribution. The goal is for customer protection to be equally strong for all types of financial advisory services. 

The customer in focus

The customer benefits from increased protection through regulations for greater transparency and clearer information on insurance products.

Purpose of the regulations: